For directors & owners

The agency, on one screen. Every Monday morning.

You should not be waiting until month-end to find out what is happening across the desk. The full picture lives in one dashboard you can open with coffee and a phone, before anyone else is at their desk.

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Your Monday morning

KPIs, decline analysis, coaching, all in one view

Proposals sent, acceptance rate, avg margin, ToBs signed with period-over-period deltas. Below it, why proposals are dying and an auto-generated coaching nudge for the team.

Owner analytics · this month
The agency, on one screen
Director
Proposals sent
142
+18 vs prior
Acceptance
63%
+4pp vs prior
Avg margin
11.8%
+1.2pp vs prior
ToBs signed
38
+11 vs prior
Why proposals decline23 in window
Rate too high
9
Lost to incumbent
6
No reason given
5
Timing / no requirement
3
Coaching nudge: Declined proposals run 2.1pp higher in margin than accepted. Tier pricing per client.
What you need to know first thing Monday

Where is the agency making money, and where is it leaking

You can probably tell which clients are big. Probably which consultants are busy. What you cannot tell from gut feel: which client is silently unprofitable, which consultant is underpricing, which proposals are getting declined and why. Owner analytics surfaces all of it.

  • Acceptance rate, avg margin, ToBs signed, all with period-over-period comparison
  • Per-consultant pricing signals (underprice, balanced, overprice) auto-flagged from the data
  • Decline analysis with avg margin at decline so you know if price was the friction
● What you get

Built around how director / owner actually works

The deep, real features that move the needle for this role. Each one ships out of the box, no add-on, no integration to configure.

Owner analytics dashboard

Cross-team performance, per-client trends, period-over-period KPIs. Built for the person who reviews the numbers, not the person who enters them.

Decline analysis & sales coaching nudges

The system reads the data and writes the prompts: "Acceptance rate is 90% on sub-10% margin — lift target margin 2-3% on next batch". Coaching that lands.

Per-consultant pricing signals

Each consultant gets a Signal column flagging underprice / overprice / balanced based on acceptance vs margin. Saves you a quarterly margin review session.

Per-client P&L lens

Rank clients by contribution. See who actually moves the needle vs who eats bandwidth without paying for it. Drop the bottom 10%, watch the team breathe.

Annual rate review prompts

Lists clients overdue for a rate uplift, with a suggested % based on inflation and your floor. Schedule resets for 12 months. No more "clients on 2019 rates" embarrassments.

Margin floors with override audit

Set the floor, watch who overrides it. Every below-floor send is logged so quarterly reviews are evidence-based, not finger-pointing.

Pricing signals across the team

Spot underpricing before the P&L tells you

Per-consultant pricing signal automatically flagged from the actual data: underprice, balanced, overprice. One column you can scan in 10 seconds tells you exactly who needs a margin conversation this week.

Pricing signals · across the team
Spot underpricing before it shows in the P&L
Sarah Whitfield
Margin healthy across desk
balanced
James O Brien
86% acceptance on 9.6% margin
underprice
Priya Khatri
Best discipline this quarter
balanced
Marcus Reid
33% acceptance · review rates
overprice
Annual rate review prompts

No client quietly sitting on old rates

Surfaces every client overdue an uplift with a suggested % based on inflation and your floor. Schedule resets for 12 months on action. No more "we should really put X up" notes that never get sent.

Annual rate review
Clients overdue an uplift
3 due
Harbour Foods Ltd+4.5%
14 months since last uplift
Northgate Logistics+3.0%
11 months since last uplift
Southfield Distribution+2.5%
9 months since last uplift

Plus the operational backbone

Signed-agreement vault with full audit trail for any compliance scare
Multi-sector buckets if you run several verticals from one P&L
Per-seat billing so the team can scale up and down with the season
Full CSV export for any number you need to dig into deeper

See the agency clearly. Every Monday.

Set it up once, get the full picture before the team is even online.

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